Blog
Notes on marketing, content and teams.
Field notes from practice: launching content directions, building webinar funnels and leading teams across international markets.
LinkedIn became Calendly, Zoom and checkout in one
On May 12 LinkedIn launched Advice Sessions: paid video consultations straight from your profile. Find an expert, click, book, pay — all inside the platform. If you have Premium Business, this is your new sales tool.
Read→Content Reactor: an AI platform that writes content in your voice
On Saturday at La Persona Awards I introduced Content Reactor and opened the early-bird waitlist. Here's why experts, companies and content marketers need a platform that creates content the way you would write it — only a hundred times faster.
How we built a webinar engine for the US and Brazil
From the first hypothesis to 50+ webinars per month: funnel, nurture, sales and the team that holds it all together.
AI in a marketer's day-to-day: what actually saves hours
A set of scenarios where LLMs take routine off the content team — without losing editorial quality.
Hiring a content team: a 90-day checklist
What to validate before opening a role, how to test candidates and which metrics to track in the first quarter.
LinkedIn as a sales channel for expertise
Content structure, posting rhythm and inbox work — what really brings leads versus what only brings likes.
Launching a new market: what to do in the first month
The minimum set of steps without which entering a new region turns into an expensive experiment.
Content unit economics, on the back of a napkin
A simple model to see whether your blog, newsletter and podcast pay off — and what to change first.
Let's drop everything and work together
How we can work together.
- Marketing launch inside your company
- Website and social media development
- Marketing consulting
- Production of shoots and content
- Professional photoshoot for experts and businesses
- Personal and business coaching
- Mentorship program
- Marketing consultation
- 1:1 training