Migration of the current site from a third-party webmaster to the client's accounts and hosting, site management and optimization, development of new pages and forms, working with site users and the login system.

Technical management of website migration to the client's domain and hosting
Design, copy and forms for the new website
New pages, forms and content uploads
Proofreading content in French and English
SEO basics: metadata, structure and page speed

Sep 2024 — Sep 2025

You et al

Product Manager (AI Project)

AI · EdTech

AI product for a university

Product management for an AI direction: from market research to an MVP of an AI-based training course, prototyping a new education product for a university.

Competitive analysis and market research of AI products
Defined target segments and user needs
Identified key value propositions and use cases
Prepared product requirements based on real pain points
Balanced product functionality and UX priorities
Built the product development roadmap
Developed an MVP of an AI-based training course

2024

oldfrenchplate.com

Content Production & Website Development

E-com · Antiques

Website and content for Old French Plate

Launching the website for an antique French porcelain and silver brand: content production, full website development and complete setup of all forms and integrations.

Content shooting: product photography and video for the catalog
End-to-end website development: structure, design, copy
Full setup of all forms: inquiries, subscription, contact
Form integrations with the client's email and CRM tools
Product cards preparation and catalog population
SEO basics: metadata, structure and page speed

2025

studiolegalemarzocca.it

Website Development

Lawyers · Italy

Website for an Italian law firm

Website development for the Studio Legale Marzocca law firm based on client layout and copy. Full setup of all inquiry systems and integrations.

Website development based on client layout and copy
Setup of all inquiry and contact forms
Form integration with client email and CRM
SEO basics: metadata, structure and page speed

Previous experience

11 years in marketing

EdTech · US/BR→

Webinar engine for Skypro

Webinar funnel, nurture, sales — from launch and scripts to end-to-end analytics and scaling.

SaaS · Email→

Selzy: content for US & Brazil

Content marketing and special projects for an email SaaS on two new markets.

FinTech · SEA→

New content direction

Content marketing and SMM for a fintech product across SEA and the Middle East.

Brand · Offline→

WebSummit RIO 2023

Brand representation at the largest tech conference and product-led LinkedIn growth.

Education→

SMM & content course

Original course — 600+ students. Curriculum, methodology, sales and support.

Agency→

Cinzano × ad agency

Creative campaigns for a premium brand within an agency team.

Featured articles

External publications and interviews

Let's drop everything and work together

How we can work together.

Marketing launch inside your company
Website and social media development
Marketing consulting
Production of shoots and content
Professional photoshoot for experts and businesses
Personal and business coaching
Mentorship program
Marketing consultation
1:1 training

Discuss your request→

What I'm working on right now.

Content Booster Bootcamp

Content direction for the Sociala community

Content management for an expat community

Website for a European lawyers' association