What happened
On May 12 LinkedIn launched Advice Sessions: you can now offer paid video consultations directly from your profile. Someone finds an expert, reads the profile, clicks, books, pays. All inside the platform.
Why it matters
The old path looked like this: find an expert on LinkedIn → google their website → find a booking link → fill in a form → wait for an email with a Zoom link. A long conversion chain where prospects could fall off at every step. Now it's one click.
LinkedIn essentially closed the trio: calendar (Calendly), video call (Zoom) and payment processing. For an expert that means an inbound lead can reach booking and payment without leaving the context.
Who should turn it on now
If you consult, mentor or sell expertise and you have Premium Business — this is your new sales tool. Set a clear price, describe what you work with and pin the link to your profile. The fewer steps from profile to payment, the higher the conversion. Good luck!