Professional Hard Skills Overview

Yuliia Maksymova — hard skills

Marketing Project Manager · Content Strategist · AI Product · Paris, France

10+: years in digital marketing
30+: freelance clients
600+: students of the author course
25K+: followers grown from zero (Instagram)

Competencies

Hard-skill clusters

✍️

Content Marketing & Strategy

Content strategyContent plansSEO copywritingReels / TikTok scriptsEmail newslettersLead magnetsEditorial policyEN/FR proofreading

Proof: Built a 360° content production system, grew Instagram from 300 to 25,000 followers, organic revenue $4,200/week.

📲

Social Media Marketing (SMM)

Instagram / TikTokLinkedInPaid socialSales funnelsInfluencer outreachAnalytics / KPICommunity managementPersonal brand

Proof: Founded the SMM department at Mouzenidis holding (sales ×4.3 in 3 months); $3,000/month savings on ads (Elementaree).

📧

Email Marketing & Automation

Nurture sequencesTrigger emailsChatbot scriptsA/B testingLead-gen funnelsSegmentation

Proof: +15% conversion on the webinar site through A/B tests; 350+ speakers funnel; 4,000+ webinar sign-ups per year.

🎤

Online Events & Webinars

Schedule planningPromotion (US, BR)Speaker recruitmentMonetizationReportingMicro-influencers

Proof: Online conference with 2,000 attendees; 300+ product sign-ups; 27 first payments (15 became recurring).

🗺️

Product & Project Management

Go-to-MarketMVP launchRoadmapUser researchCompetitive analysisBudgetingTeam managementFreelance pool

Proof: Built MVP of an AI course for a university; managed several teams in parallel (Selzy, Trading Co, Online University).

🤖

AI Product Strategy

AI ProductMarket researchAudience segmentationUse-case mappingProduct requirementsEdTech

Proof: One year as Product Manager at an AI startup (You et al); defined key value propositions, built roadmap, shipped MVP.

🌐

Website Development & Management

Site migrationsPages & formsContent uploadsMarketing funnelsEN/FR proofreadingUX copywriting

Proof: Currently managing Sociala.com, Mybridge.tech, UAE.lu; built a new website from scratch (design + copy + forms).

👥

Team Building & Training

SMM hiringOnboardingCorporate trainingPlaybooks & SOPsAuthor course

Proof: 600+ students of the digital marketing course; trained 15+ staff (incl. 7 department heads) at Mouzenidis.

Measurable results

Numbers that speak for themselves

25K

Instagram followers from zero in 1 year

$4.2K

weekly organic revenue via SMM

+15%

website conversion uplift via A/B tests

4,000+

webinar registrations per year

2,000

attendees at the online conference

×4.3

booking growth in 3 months (Mouzenidis)

$3K

monthly ad-spend savings (Elementaree)

600+

students of the author course

Deep dive

In-depth skills by area

📊

Digital Marketing — full stack

→SEO optimization of content and site pages
→PPC / paid social (Facebook, Instagram)
→Email marketing (sequences, triggers, segmentation)
→Influencer marketing & affiliate management
→Analytics (Google Analytics, Yandex.Metrica, JagaJam)
→A/B testing and data-driven decisions
→Ad budget management and ROI optimization
→Managing sales funnels through social media

🎯

Content Production — process management

→Editorial policy and playbooks
→Multi-platform content plans
→Reels and TikTok video scripts
→Writing lead magnets and marketing funnels
→Managing editors and freelancers
→Expert interviews and thought-leadership content
→Proofreading and editing in EN / FR
→Organizing photo and video production

🚀

Product Management — from idea to MVP

→Competitive analysis of AI-product markets
→Defining target segments and user needs
→Formulating value propositions and use cases
→Writing product requirements (PRD)
→Building product roadmap
→Balancing functionality and UX
→Launching and testing MVPs
→Go-to-Market strategy

🏗️

Agency & Project Operations

→Client relationship / account management
→Preparing tenders and budgets
→Contracts and documentation
→Managing working groups and freelancers
→Media planning and platform operations
→Hiring and onboarding marketers
→Setting KPIs and reporting
→Launching new projects from scratch (concept to delivery)

Directions for a joint agency

Built on top of hard skills — practical directions that scale in a partnership model. Each is backed by real experience and measurable results.

Content & SMM productionWebinar & Online EventsEmail Marketing & AutomationAI Product StrategyMarketing for Personal BrandsLinkedIn B2B MarketingEdTech & Online CoursesWebsite & Funnel Setup